Meghan Markle’s new lifestyle brand could make a unique name for itself if it took inspiration from her husband Prince Harry, according to one commentator.

The Duchess of Sussex quietly launched her new lifestyle brand, American Riviera Orchard, earlier this month and has already gained more than 570,000 followers.

American Riviera Orchard is thought to be a lifestyle and cookery brand that will tie in with a new show on Netflix.

Meghan’s brand, which has only been launched with the Instagram handle and a soft focus grainy video, is expected to focus on homewares, as well as makeup and skincare.

It was suggested Meghan could rake in more than six figures in sales in the first weeks of launch, but it has not been revealed when the products will go on sale.
However, if Meghan wants to make her brand a success and compete with lifestyle gurus like Gwyneth Paltrow, it’s thought she should consider some unorthodox products to grab attention.

For all the latest on news, politics, sports, and showbiz from the USA, go to The Mirror US.

READ MORE: Meghan Markle must unveil two things for American Riviera Orchard’s success, says expert

Guardian columnist Arwa Mahdwi has suggested that Meghan should consider a unique product including one that could be ‘inspired’ by her husband’s admissions in his 2023 autobiography. Mahdwi wrote: “I suggest Meghan pull a Paltrow and ensure the products she sells are just a little bit out-there. I’m not sure Goop would have been quite so successful had it not been for headline-generating offerings such as vampire repellent and vagina candles. Paltrow has the vagina market covered, but considering Harry’s propensity for talking about his nether regions, Meghan could always launch cream for frostbitten todgers.”

In Prince Harry’s autobiography ‘Spare’, which was released in 2023, the Duke of Sussex jokes about standing through his brother Prince William’s wedding to Kate Markle as Harry suffered with a frostbitten penis following an arctic trek.

American Riviera Orchard hasn’t yet confirmed what it will retail, yet it’s expected that the brand will stock home decor items such as marmalades, jams, and other lifestyle products including dog shampoo and cosmetics according to trademark documents that have been launched. A source previously shared with People magazine that ARO will show off what the Duchess loves most, like “family, cooking, entertaining and home decor”. They said: “This is something she’s been wanting to do for a while. She is excited to share her style and things that she loves.”

Join the Mirror’s SMS news service to get the biggest breaking stories delivered straight to your phone. Click here to subscribe.

As Meghan’s brand is yet to launch or reveal anything to its potential customers, all eyes have been watching to see the next move for American Riviera Orchard. Speaking exclusively to The Mirror, digital marketing expert Kate Williams of KW Marketing has advised how the Duchess of Sussex can ensure her new brand is a success as she explained: “To keep the momentum going and to build a deeper relationship with her audience, Meghan can start by unveiling the heart and soul behind American Riviera Orchard. Sharing the brand’s mission, story, and product range will engage followers and make them feel like insiders.”

Kate added: “I’d also love to see her embrace charitable giving and sustainability throughout her business, and help champion brands and partners with similar values. By doing this, Meghan can create a brand that stands for something truly meaningful.”